Hong Kong, Australia, USA, Japan, China, Russia - TCTRL-Consulting is at home in many markets. That goes for our clients too. We know what specific markets find important and have a good understanding of what local consumers want and expect. That's where we get our inspiration. And you feel the benefit. Because we can precisely tailor our saving campaigns and articles to buying behaviour.
Simplicity. That is the primary condition you have to fulfil to get people to take part in a saving campaign. The checkout employee plays a key role in convincing consumers that simplicity is the order of the day:
The saving articles must be high-quality trendy designs. At the same time, we have to maximise the appeal to consumers.
That's why TCTRL-Consulting has in-house specialists that can produce the appropriate and most attractive design for each target group.
From experience, we know that the quality of articles is critical. Whether they are made from porcelain, stainless steel, cotton or plastic. Only brands and manufacturers that fulfil our high quality demands are considered. That is the foundation of our strong reputation.
Given our flexibility and dynamism, we always provide the appropriate response to your wishes. Whether you prefer a loyalty scheme, scratch cards with prizes, an online reward programme or an exciting (and distinctive) in-store event - if you want it, we arrange it. Not only your customer is always right…
Depending on your target group - young or old, males or females, sporty or creative - we put together a programme that seamlessly matches the profile you propose. We can improve your turnover and market share through targeted marketing campaigns.
TCTRL-Consulting not only designs the saving campaign. We also have the in-house specialists to deliver a full communication strategy. From logo and web design to advertisements (in your own magazine to persuade stores to participate) and in-store promotional material (posters, displays, savings cards). While you focus on what you do best, we ensure your campaign gets the exposure it needs and you get all the tools you need on time. It's why TCTRL-Consulting is one of Asia's most successful marketing programme organisers.
Firms and brands never like to be exposed to a financial risk. Understandably. With this in mind, before we start we establish the stock (based on figures from previous campaigns) and the precise number of savings articles to be provided. TCTRL-Consulting bears full responsibility for this stock, without you having to make any commitment whatsoever. Based on many years' experience, we have developed a forecasting model that enables us to replenish depleted stock very fast.
There is no need to worry about overstock. TCTRL-Consulting takes back any remaining articles at the end of the campaign. Just fill out the return form stating the number of articles and TCTRL-Consulting will come and pick them up.
You can offer boutique articles that you cannot get anywhere else. An extra incentive for your customers to do their shopping in your store. An exclusive range attracts new and existing customers, improving your sales!
A TCTRL-Consulting marketing campaign is always win-win. Your customers get the opportunity to buy an exclusive article from a famous brand at a much-reduced price. A win for them. But first they have to shop in your store. A win for you. And the campaign attracts new customers. Another win for you. And you are never left with unusable articles at the end of the campaign. That makes three wins for you!